TY  - BOOK
AU  - Groucutt, Jon.
AU  - Leadley, Peter.
AU  - Forsyth, Patrick.
TI  - Marketing : : essential principles, new realities 
SN  - 8175542661
U1  - 658.8 GRO 23
PY  - 2004///
CY  - Delhi : 
PB  - Kogan page
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -