Customer relationship management :   emerging concepts, tools, and applications / 
edited by Jagdish N. Sheth,  Atul Parvatiyar and G. Shainesh. 
 - New Delhi :    Tata McGraw-Hill Pub. Co.,   ©2001. 
 - xv, 544 pages :  illustrations ;  24 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780070435049 0070435049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations --Management.<br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812 CUS