TY  - BOOK
AU  - Sheth, Jagdish N.  
AU  - Parvatiyar, Atul.
AU  - Shainesh, G. 
TI  - Customer relationship management : : emerging concepts, tools, and applications 
SN  - 9780070435049
U1  - 658.812 CUS  23
PY  - 2001///
CY  - New Delhi :  
PB  - Tata McGraw-Hill Pub. Co., 
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
N1  - Includes index.
ER  -