Lal, Rajiv. <br/><br/>
Marketing management :  text and cases / 
Rajiv Lal, John A. Quelch and V. Kasturi Rangan. 
 - Special Indian edition. 
 - New Delhi :  Tata McGraw-Hill,  c2005 [Reprinted 2012]. 
 - xiii, 812 pages :  illustrations ;  26 cm. 
 - Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070603950 0070603952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 LAL