TY  - BOOK
AU  - Lal, Rajiv.
AU  - Quelch, John A. 
AU  - Rangan, V. Kasturi.
TI  - Marketing management: text and cases 
T2  - Irwin series in marketing
SN  - 9780070603950
U1  - 658.8 LAL 23
PY  - 2005/// [Reprinted 2012]
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -