TY  - BOOK
AU  - Hartman,Jason
TI  - Become the brand of choice
SN  - 8179923878
U1  - 658.812 HAR  23
PY  - 2005///
CY  - Mumbai  : 
PB  - Jaico Pub. House
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references
ER  -