Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 9th ed. 
 - Delhi :   PHI,  c2001. 
 - xv, 785 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130263125 0130283290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT