TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 8129702010
U1  - 658.8 KOT 23
PY  - 2004///
CY  - New Delhi : 
PB  - Pearson Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -