Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 10th ed. 
 - New Delhi :  Prentice Hall,  c2000 [2001]. 
 - xxv, 718 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT