TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management
SN  - 8120316096
U1  - 658.8 KOT 23
PY  - 2000/// [2001]
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -