Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter and James H. Donnelly. 
 - 9th ed. 
 - New Delhi :  McGraw-Hill Education,  c2009 [2013]. 
 - xvii, 782 pages :  illustrations ;  26 cm. 
<br/><br/>Includes  bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073381138 0073381136  9781259097300 1259097307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 PET