TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780073381138
U1  - 658.8 PET 23
PY  - 2009/// [2013]
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes  bibliographical references and index
ER  -