Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong ; with Marc Oliver Opresnik.  
 - 17th ed. 
 - Harlow, England :  Pearson,   c2018. 
 - 734 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1292220171 9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT