Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman and Leslie Lazar Kanuk. 
 - 6th ed. 
 - New Delhi :  Prentice Hall/ of India pvt. Ltd.,  c1997 [Reprinted 2002]. 
 - xv, 672 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8120312880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH