TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 8120312880
U1  - 658.8342 SCH 23
PY  - 1997/// [Reprinted 2002]
CY  - New Delhi
PB  - Prentice Hall/ of India pvt. Ltd.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes
ER  -