TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management
SN  - 8178086549
U1  - 658.8 KOT 23
PY  - 2003/// [Reprinted 2004]
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -