Kirkpatrick, Charles Atkinson. Effective selling / Charles Atkinson Kirkpatrick and Frederick A. Russ. - 7th ed. - Cincinnati, Ohio : South-Western Publishing, ©1981. - vi, 441 pages ; 22 cm. Includes index. ISBN: 0538195606 Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85 KIR