Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel and Bruce J. Walker. 
 - 10th ed. 
 - New York :   McGraw-Hill,   ©1994. 
 - xxviii, 696 pages :  illustrations ;  22 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 STA