TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing
SN  - 0070610150
U1  - 658.8 STA  23
PY  - 1994///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Marketing
N1  - Includes index.
ER  -