McDaniel, Carl D. <br/><br/>
Contemporary marketing research / 
Carl D. McDaniel and Roger H. Gates. 
 - 3rd ed. 
 - Minneapolis/St. Paul :   West Pub. Co,  ©1996. 
 - xxxii, 783 pages :  illustrations ;  22 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0314061223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 MCD