TY  - BOOK
AU  - McDaniel, Carl D.
AU  - Gates, Roger H.
TI  - Contemporary marketing research
SN  - 0314061223
U1  - 658.83 MCD  23
PY  - 1996///
CY  - Minneapolis/St. Paul : 
PB  - West Pub. Co
KW  - Marketing research
N1  - Includes index.
ER  -