Wells, William. <br/><br/>
Advertising :  principles & practice / 
William Wells, John Burnett and Sandra E. Moriarty. 
 - 6th ed. 
 - Singapore :   Pearson Education,   c2003. 
 - xxxii, 589 pages :   illustrations ;  25 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>8129700638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL