TY  - BOOK
AU  - Wells, William.
AU  - Burnett, John.
AU  - Moriarty, Sandra E. 
TI  - Advertising: principles & practice 
SN  - 8129700638
U1  - 659.1 WEL 23
PY  - 2003///
CY  - Singapore : 
PB  - Pearson Education, 
KW  - Advertising
N1  - Includes index.
ER  -