Andersen, Alan R. Strategic marketing for nonprofit organizations / Alan R. Andersen and Philip Kotler. - 6th ed. - New Delhi : Prentice-Hall of India, c2003. - vii, 534 pages : illustrations ; 23 cm. Includes index. ISBN: 8120322592 Subjects--Topical Terms: Strategic Planning -- Organization.Marketing. Dewey Class. No.: 658.4012 AND