TY  - BOOK
AU  - Andersen, Alan R. 
AU  - Kotler, Philip. 
TI  - Strategic marketing for nonprofit organizations / 
SN  - 8120322592
U1  - 658.4012 AND  23
PY  - 2003///
CY  - New Delhi : 
PB  - Prentice-Hall of India, 
KW  - Strategic Planning
KW  -  Organization
KW  - Marketing
N1  - Includes index.
ER  -