Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens and Nigel Piercy. 
 - 8th ed. 
 - New Delhi :  Tata McGraw-Hill Education,   c2006 [Reprinted 2015]. 
 - xvii, 726 pages ;  26 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780070682603 0070682607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA