TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel.
TI  - Strategic marketing
SN  - 9780070682603
U1  - 658.802 CRA  23
PY  - 2006/// [Reprinted 2015]
CY  - New Delhi
PB  - Tata McGraw-Hill Education, 
KW  - Marketing
KW  - Management
N1  - Includes index.
ER  -