Saxena, Rajan. <br/><br/>
Marketing Management / 
Rajan Saxena. 
 - 4th ed. 
 - New Delhi :  Tata McGraw-HillL Education,   c2009 [Reprinted 2013]. 
 - xxvii, 883 pages :  illustrations ;  23 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780070144910 0070144915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 SAX