TY  - BOOK
AU  - Saxena, Rajan.
TI  - Marketing Management
SN  - 9780070144910
U1  - 658.8 SAX  23
PY  - 2009/// [Reprinted 2013]
CY  - New Delhi
PB  - Tata McGraw-HillL Education, 
KW  - Marketing
KW  - Management
N1  - Includes index.
ER  -