Batra, Rajeev.  <br/><br/>
Advertising management / 
Rajeev Batra, John G. Myers and David A. Aaker. 
 - 5th ed. 
 - New Dellhi :   PHI Learning,  c2001. 
 - xiii, 754 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT