Mohan, Manendra. <br/><br/>
Advertising management :   concepts and cases / 
Manendra Mohan. 
 - New Delhi :   Tata McGraw-Hill,    ©1989 [Reprinted 2000]. 
 - xi, 418 pages :  illustrations ;  22 cm.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising --Management.
<br/><br/><label>Dewey Class. No.: </label>659.1 MOH