TY  - BOOK
AU  - Mohan, Manendra.
TI  - Advertising management : : concepts and cases 
SN  - 0074517805
U1  - 659.1 MOH  23
PY  - 1989/// [Reprinted 2000]
CY  - New Delhi : 
PB  - Tata McGraw-Hill,  
KW  - Advertising
KW  - Management
N1  - Includes index.
ER  -