Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens and Courtland L. Bovée. 
 - 5th ed. 
 - Burr Ridge, Ill. :   Irwin,   ©1994. 
 - various pages :  illustrations ;  21 cm.  
 - Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>025613412x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE