TY  - BOOK
AU  - Arens, William F.
AU  - Bovée, Courtland L.
TI  - Contemporary advertising
T2  - Irwin series in marketing
SN  - 025613412x
U1  - 659.1 ARE  23
PY  - 1994///
CY  - Burr Ridge, Ill. : 
PB  - Irwin, 
KW  - Advertising
N1  - Includes index
ER  -