Cowell, Donald W. <br/><br/>
The marketing of services / 
Donald W. Cowell. 
 - Oxford :   Heinegmann,  c1984 [Reprinted 1988]. 
 - xii, 340 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0434902632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Professions--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 COW