TY  - BOOK
AU  - Cowell, Donald W.
TI  - The marketing of services
SN  - 0434902632
U1  - 658.8 COW 23
PY  - 1984/// [Reprinted 1988]
CY  - Oxford : 
PB  - Heinegmann
KW  - Service industries--Marketing
KW  - Professions--Marketing
N1  - Includes bibliographical references and index
ER  -