Gad, Thomas. 4-D branding : cracking the corporate code of the network economy / Thomas Gad. - New Delhi : Pearson Education Asia, c1988 [Reprinted 2001]. - 183 pages : illustrations ; 22 cm. ISBN: 8178084384 Subjects--Topical Terms: Brand name products --Marketing. Dewey Class. No.: 658.827 GAD