TY  - BOOK
AU  - Gad, Thomas.
TI  - 4-D branding : : cracking the corporate code of the network economy 
SN  - 8178084384
U1  - 658.827 GAD  23
PY  - 1988/// [Reprinted 2001]
CY  - New Delhi
PB  - Pearson Education Asia, 
KW  - Brand name products
KW  - Marketing
ER  -