Jefkins, Frank. <br/><br/>
Advertising / 
Frank Jefkins ; revised & edited by Daniel Yadin. 
 - 4th ed. 
 - New Delhi :  Prentice Hall,   c2000. 
 - xxi, 394 pages ;  22 cm.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8178080893 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 JEF