Lovelock, Christopher. <br/><br/>
Services Marketing :  people, technology, strategy / 
Christopher Lovelock. 
 - 4th ed. 
 - New Delhi :  Pearson education,  c2001. 
 - 717 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8178083523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV