TY  - BOOK
AU  - Lovelock, Christopher.
TI  - Services Marketing: people, technology, strategy 
SN  - 8178083523
U1  - 658.8 LOV 23
PY  - 2001///
CY  - New Delhi
PB  - Pearson education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -