Fill, Chris. <br/><br/>
Marketing communications :  contexts, contents and strategies / 
Chris Fill. 
 - 2nd ed. 
 - London :   Prentice-Hall,   ©1999. 
 - xxxiii, 656 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130102296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659 FIL