TY  - BOOK
AU  - Fill, Chris.
TI  - Marketing communications: contexts, contents and strategies 
SN  - 0130102296
U1  - 659 FIL 23
PY  - 1999///
CY  - London : 
PB  - Prentice-Hall, 
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -