Westwood, John.
How to write a marketing plan /
John Westwood.
- 2nd ed.
- New York : Kogan Page, ©2000 [Reprinted 2005].
- iv, 122 pages : illustrations ; 24 cm.
- The Sunday times. .
Includes bibliographical references and index.
8175541296
Marketing--Management.
658.802 WES