TY  - BOOK
AU  - Westwood, John.
TI  - How to write a marketing plan
T2  - The Sunday times
SN  - 8175541296
U1  - 658.802 WES 23
PY  - 2000/// [Reprinted 2005]
CY  - New York
PB  - Kogan Page
KW  - Marketing--Management
N1  - Includes bibliographical references and index
ER  -