Positioning and repositioning :   perspectives and applications / 
edited by K. Suresh. 
 - India :  ICFAI University Press,   c2005. 
 - viii, 176 pages ;  23 cm.  
<br/><br/><label>ISBN: </label>8178815338 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 POS