TY  - BOOK
AU  - Berke,Conrad
TI  - Entrepreneur magazine: successful advertising for small businesses 
T2  - The Entrepreneur magazine small business series
SN  - 0471140848 
U1  - 659.1 BER 23
PY  - 1996///
CY  - New York
PB  - John Wiley
KW  - Advertising
KW  - Small business
KW  - Management
N1  - Includes bibliographical references (p. 191-192) and index
ER  -