Kotler, Philip. Marketing management : analysis, planning, implementation and control / Philip Kotler. - 9th ed. - New Delhi : Prentice Hall, c1997. - various pages : illustrations ; 24 cm. Includes bibliographical references and index. ISBN: 8120311787 Subjects--Topical Terms: Marketing--Decision making.Marketing--Management. Dewey Class. No.: 658.802 KOT