TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management: analysis, planning, implementation and control 
SN  - 8120311787
U1  - 658.802 KOT 23
PY  - 1997///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -