Kotler, Philip. <br/><br/>
Marketing management  :  analysis, planning, implementation and control / 
Philip Kotler. 
 - 8th ed. 
 - New Delhi :  Prentice Hall,  c1994. 
 - xxix, 801 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120308778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 KOT